Previously, as a founding member of Intel’s Global Social Media Center of Excellence, I helped develop overall corporate social media guidelines, programs, training, strategies, campaigns & infrastructure to help over 2,500 employees engage online globally on the company’s behalf.
I’m also a social media addict who blogs, networks, & Twitters avidly. A proficient & engaging public speaker, I’m comfortable speaking on a wide variety of subjects including social media, business and community marketing.
I’m now working on implementing corporate-wide social media programs for Citrix including an overall listening model, external social media leadership strategy, and internal community building.
Prior to strategy role I managed social media programs for the business segment of Intel’s digital marketing organization and other BtoB social media campaigns and activation.
Before all this social media stuff, I worked in marketing, sales, and communications for over 15 years in variety of industries including high-tech, non-profit, healthcare, and natural foods.
I’ve written over 50 strategic marketing plans for wide variety of organizations from high-tech to non-profit. And I’ve published numerous articles and blog posts on a variety of topics.
Passionate about social media and marketing 2.0.