John McPhee

John McPhee Orig

  1. Name: John McPhee
  2. Complete the sentence. “I market…”: whatever our clients want to market.
  3. One word that describes you: Easy-going
  4. First job? Sandwich artists at Subway
  5. Current job? VP, Formic Media
  6. Favorite part of current job? Educating small businesses on the power of search and social media marketing
  7. Favorite AMA event? The MAX Awards
  8. What should the MAX Awards give away instead of trophies? Golden statues of Zuck
  9. Did you pick Portland, or did it pick you? I picked Portland, but truth be told it was because of a woman (she’s now my wife)
  10. Favorite thing about living here? The city’s arts & culture, summers, ocean, mountain and the list could go on forever.
  11. Favorite happy hour spot? Breakside Brewery
  12. Where can we find you on the weekend? Out and about with my family (unless it’s football season)
  13. Favorite website? Amazon, for a large number of reasons
  14. Facebook or Twitter? For me personally, I use Twitter for business and Facebook for personal. For clients, I like both, but it depends on your audience and your social media goals.
  15. East side or West side? East side
  16. Beer, wine, or coffee? Espresso Stout (best of the coffee and beer worlds)
  17. Car, bike or TriMet? I like to bike when I can, but I’m mostly in my car
  18. Where can we find you online? www.formicmedia.com, twitter.com/jwmcphee, plus.google.com/109047428765490973076/posts, twitter.com/FormicMedia, www.facebook.com/FormicMediaInc

McPhee, originally from the Midwest, decided to venture West in 2003 to kick start his career in Internet Marketing. Upon arriving, McPhee was employed by BetterManagement.com (BMC), a SAS-owned company, to take on the role of Internet Marketing Specialist where he handled all aspects of BMC’s SEO and PPC strategies. After a two year stint at BMC, McPhee moved into the agency world at Anvil Media in 2005. Here McPhee provided SEO, PPC and social media strategy working on a number of travel/tourism (Provenance Hotel Group, Travel Portland, Jackson Hole Central Reservations, Travel Oregon), B2B-focused (Axway, ColumbiaSoft) and B2C clients (gDiapers), earning multiple social media marketing (SoMe) awards for strategy and performance in 2008 and 2009. McPhee has also presented at various SEMpdx and PSU events, and volunteered to work with the PSU multimedia class on a project for Portland Center Stage, as well as donated his time to the SMART reading program for the past four years. Looking for the next step in his career, McPhee joined Formic Media (Anvil’s sister company) as Director of Client Services in 2010, and has since been promoted to Vice President. McPhee is excited for the opportunity to work in a start-up environment with a talented team, and help move the needle for small business owners looking to increase their online visibility and sales.

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