Launch was just the beginning.
Why let great work go dark when the media buy expires or the campaign ends? Your work is your legacy — it’s your brand’s legacy. Give your work, your team, and your brand the recognition they deserve, as a MAX contender.
Entry Deadline: FRIDAY, MAY 10th at 5pm
How to Enter
- Pick your categories. One entry per category, and up to five entries per nominator. Use the forms below each category description to enter. You will use a separate form for each entry, and the payment form to pay for all at once.
- Give us a visual. Assemble your work in a single PDF (10MB max), or a webpage. For Online & Mobile entries, just send us a link.
- Finish and submit payment! Double-check your entry, then checkout using our payment form.
Extended Deadline: FRIDAY, MAY 10th at 5pm
AMA Member – $85
Non-Member – $125
*NEW* People’s Choice
MAX attendees are eligible to vote for their favorite entry, the night of the event. Final results will be tallied, along with judge and committee votes, and announced at the end of the night.
Integrated Marketing Campaign — B2C Enter Now »
Three or more media used together to promote a single product, brand, or concept to a consumer audience. May include digital, social, print, mobile, outdoor, TV, radio, guerrilla, direct response…what are we forgetting?
Last Year’s Winner: KEEL Creative – Little Boxes
Integrated Marketing Campaign — B2B Enter Now »
Three or more media used together to promote a single product, brand, or concept to a business audience. May include digital, social, print, mobile, outdoor, TV, radio, guerrilla, direct response…the list goes on and on!
Last Year’s Winner: Grady Britton – Travel Portland
Integrated Marketing Campaign — Nonprofit / Government Enter Now »
Three or more media used together to promote a nonprofit or government organization, product, event, initiative, or concept. May include digital, social, print, mobile, outdoor, TV, radio, guerrilla, direct response…you get the picture.
Last Year’s Winner: Mambo Media – OHSU / 95.5 The Wolf Radiothon
Public Relations Enter Now »
Earned media campaign that spans at least two media. May include digital, social, print, mobile, outdoor, TV, radio, guerrilla, direct response…anything we left out?
Single Medium Advertising Enter Now »
Single execution promoting a single product, brand, event, initiative, or concept. Entries that are part of an integrated campaign will be judged independently. May be any one medium, including digital, social, print, outdoor, TV, radio, guerrilla, direct response…are you still reading?
Last Year’s Winner: Maxwell PR – Thrillist
Online Enter Now »
Web-based execution that promote a product, brand, event, initiative, or concept. Includes websites, mobile sites and apps, microsites, blogs, online games, and other interactive experiences.
Last Year’s Winner: STRUCK – MarryBacon.com
Social Media Enter Now »
Digital execution utilizing a social media platform (Facebook, Twitter, etc.) to promote a product, brand, event, initiative, or concept.
Last Year’s Winner: Context Partners – BME (Black Male Engagement)
Marketer of the Year Enter Now »
Selected by a peer group of past AMA Presidents, the Marketer of the Year is honored for their lifetime achievement in remarkable marketing and leadership. See eligibility details.
Last Year’s Winner: Kent Lewis – Anvil Media, Inc.
Rising Star Enter Now »
Selected by a peer group of past AMA Presidents, the Rising Star recognizes an individual who has demonstrated stellar accomplishments in ten year or less in a marketing role. Criteria includes marketing experience and accomplishments, the impact in current position, and contribution to community. See eligibility details.
Last Year’s Winner: Christy McCreath – Puppet Labs
Entry Requirements & Scoring
Don’t just show us your work — tell us why it was a great idea and how you know it worked. Your entry should include written description of how your marketing campaign achieved results for each of the five sections detailed below. Remember, brevity rocks!
1. EXECUTIVE SUMMARY (up to 10 points)
2. MARKETING OBJECTIVES AND BUDGET (up to 25 points)
Describe the primary marketing objective(s) of the campaign, expected results and the resources (budget) allocated to the campaign. Describe the market characteristics pertinent or challenging to the project (competitive, political, cultural, technological, etc.). Describe the target audience for the project, its pertinent characteristics, demographics, geographics, psychographics, and/or behavioristics.
3. STRATEGY (up to 25 points)
Describe the message, creative, and media strategies for the project. For Integrated Marketing Campaign entries, describe how the campaign was integrated.
4. OUTCOMES (up to 25 points)
Describe the measurable outcomes for the marketing objectives, behavioral objectives, and communication objectives. Describe other pertinent results and anecdotal evidence of success.
5. OVERALL QUALITY OF THE PROJECT (up to 15 points)
Judges will be awarding up to 15 points for overall quality of the project.
Agency or in-house, Super Bowl ad or super niche — if made an impact, we want to see it.
- You may submit up to one entry per category for a total of five entries.
- Each entry must be submitted online, via this website.
- Work should have been developed and implemented between January 1, 2012 and March 31, 2013.
- Marketing professional living or working in Oregon or SW Washington are eligible to enter.
- Entrants do not have to be AMA members in order to enter. Current AMA Board members are not eligible, but their respective companies may enter.
- MAX is open to all marketers including agencies, consultants, corporations and nonprofits. If you have a successful marketing program, we want to know!
- AMA reserves the right to use project summaries for promotional purposes and to display entry materials.
Marketer of the Year Eligibility
Nominees must be influential in a principal or leadership role in marketing or at a marketing services/consultancy business in Oregon or SW Washington. We are looking for marketers who, throughout their careers, have modeled exemplary leadership and marketing skills in an agency, corporate or local business role. If you know a marketer who always seems to be one step ahead of everyone else, we want to know and recognize their lifetime achievement.
Rising Star Eligibility
Nominees must be active in marketing or marketing services/consultancy businesses that are headquartered or have a subsidiary in Oregon or SW Washington. We are looking for nominees who have worked in a marketing role for less than ten years and who have proven to be up-and-coming leaders within the marketing industry by demonstrating fresh creativity and marketing excellence. If you know an up-and-coming marketer that everyone should watch, we want to know.