2013 Winner Spotlight: Social Media Campaign

Clinicient, a physical therapy Electronic Medical Record software provider based in Portland, Oregon, wanted to show that patients have practical solutions to comply with constantly changing medicare requirements. 

To improve the brand awareness and increase lead generation, Mambo Media came to the rescue. They created a strategic approach based on an inbound marketing philosophy of creating quality content that addressed prospects’ needs and provided a platform for a community engagement. 

Their strategy included creating a Linkedin Group, a series of infographics, tip sheets and blog articles, launching a Linkedin ad campaign based on a webinar series, implementing an automation system, performing SEO, and participating in tweetchats.

Mambo Media’s dynamic social media campaign dramatically increased brand awareness and engagement, making it a win for Clinicient – and a win at the MAX Awards!


  • Posted On: 18th November 2013
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  • Under: Buzz

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