The Duck Store
The Duck Store’s SEE YOU THERE campaign was designed to communicate the store’s integral part of the Oregon football fan experience and demonstrate what it means to be a fan in the Duck family. The campaign sought to remind long-term fans about shared experiences while educating new fans about the store. The tone of the “See You There” tagline referenced that The Duck Store is uniquely part of the experience at Autzen Stadium. The successful integrated campaign (including in-store graphics, online ads, direct mail, social media, TV spots, and billboards led to increased website traffic, social engagement, and higher than projected sales. Not to mention a prestigious award from the MAX Awards!