2013 Winner Spotlight: Integrated Marketing Campaign B2B

Share Your Story Campaign

We have all been there. It is the fourth quarter and you want to maintain customer engagement and capture new leads to round out the year. To do just that COPIUS created the Sunstone’s “Share Your Story” campaign for passionate, nostalgic engineers and hobbyist asking them to share their story about their favorite printed circuit board advancement that Sunstone has created.

To grow the company’s social media following prior to the contest, teaser puzzles were posted teasing upcoming news and generating buzz. During the contest, people who shared their story were entered to win a new iPad, custom case, and iTunes gift card. The winners were voted on by the social community. Through knowing their audience and designing a campaign around their behaviors, the COPIUS team was able to generate leads and social media engagement just in time for the new year.

Sunstone Images small

  • Posted On: 25th October 2013
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  • Under: Buzz

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